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image Title: PA Market Report Mexico
Author: Pilar Aramayo Prudencio
ISBN: 978-0-85386-366-3
Pages: 103
Download copy available. Free to members.
Download copy price: £ 75.00 (public)

Mexico is a large, well-populated country, with excellent natural resources and a key strategic position in the Americas. Despite huge disparities of wealth, the Mexican economy continues to show growth. It suffered from the US economic recession in 2009, but had a surprising recovery. Important structural economic reforms are much needed.

Points to note about the book industry:
Points to note about the book industry.

  • There are two book markets in Mexico: the private sector and the public sector. It is estimated that government publishing represents about 63%t of the total market in volumes (246m books per annum), while commercial publishers represent just 35% (100m books per annum). Publishers are very conscious of this fact, and take every opportunity to highlight the limitations that government publishing, particularly in the educational sector, imposes on the realistically accessible market.
  • The total book market at the level of publishers’ net sales per annum is estimated at around US$600m (£347m). At the consumer level this would be worth around US$855m (£552m). The book market is dominated by educational products, and book sales into the educational market represent 60% of total sales.
  • Since 2007, growth of book sales has been steady. Government purchases for the public education system have grown, although prices are still low. The demand for private education continues at a very high level, providing the dynamism at all levels, from preschool to college, and this seems likely to continue.
  • Publishing –both trade and educational– is becoming dominated by foreign-owned, multi-national groups with local companies, which may be Spanish-owned,  US or UK-owned (or German-owned. The local traditional Mexican companies (i.e. Porrúa, Fernández Editores and Limusa) are still active, but have lost market share.

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